Nigerian media personality and former Big Brother Naija star Big Brother Naija alum, Eriata Ese, has sparked reactions online after calling out business owners she accused of exploiting customers.
Taking to Instagram, the outspoken reality star compared some Nigerian vendors to internet fraudsters, saying their pricing tactics are just as alarming.
Eriata Ese
According to Eriata, she made enquiries about getting removable veneers from a dental clinic and was shocked when she was quoted ₦1.1 million. While still processing the price, she later noticed similar products being sold on Instagram for around ₦800k–₦850k.
Out of curiosity, she said she checked a Chinese e-commerce app — only to discover what appeared to be the same removable veneers listed for just $150 (roughly ₦200,000).
“I don’t know why some Nigerian business owners act worse than yahoo boys,” she wrote, expressing frustration over what she described as extreme markups.
Eriata Ese
Eriata further explained that some clinics package the veneers like a specialized dental procedure, creating the impression that the product is fully customized — when, according to her findings, similar versions are easily available online at a fraction of the cost.
In her closing remark, she sarcastically added:
“If you like, tell me it’s not the same thing, no wahala. I won’t argue, you are correct.”
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Her post has since triggered conversations about pricing transparency, branding, and consumer awareness in Nigeria’s business space.
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